Kumho vs Continental

In terms of pricing, Kumho offers tires ranging from $50 to $200, while Continentals prices fall between $70 and $400. Both brands offer a variety of tire types, including Passenger, Performance, SUV/Truck, and Winter tires. The UTQG rating for both brands ranges from 400 to 700, with Kumhos rating spanning from 400 to 600. The UTQG rating is a standardized system developed by the National Highway Traffic Safety Administration to measure and compare tire treadwear, traction, and temperature resistance. The treadwear rating is indicative of a tires expected lifespan in comparison to a control tire, with a higher rating suggesting a longer tread life.