General Tires vs Nitto

General Tires offers a range of tires priced between $50 to $250, including Passenger, Performance, SUV/Truck, and Winter tires, all with a UTQG rating range of 400 to 600. Nitto, on the other hand, offers a range of tires priced between $100 to $400, encompassing the same types of tires as General Tires, and with the same UTQG rating range. The UTQG rating is a standardized system developed by the National Highway Traffic Safety Administration (NHTSA) used to measure and compare a tires treadwear, traction, and temperature resistance. This system assigns a treadwear rating to indicate the expected lifespan of a tire compared to a control tire, with a higher rating indicating a longer expected tread life.