Cooper vs Firestone

Both Cooper and Firestone offer a range of tires at prices between $50-$250, including Passenger, Performance, SUV/Truck, and Winter tires. These tires have a UTQG rating range of 400-700 and 400-600 respectively. The UTQG rating is a standardized system that measures and compares the treadwear, traction, and temperature resistance of the tire. The rating is determined by the Uniform Tire Quality Grading developed by the National Highway Traffic Safety Administration (NHTSA). The treadwear rating indicates the expected lifespan of the tire based on its wear compared to a control tire. The higher the number, the longer the expected tread life.